Nowadays, real estate clients need simple, fast, and useful information.

Real estate agents work on the edge of two clients, at least in Europe, where there is no apparent difference between the buyer’s and the seller’s agent. Both clients have new expectations, and these expectations can be reached with technology, in our sector, PropTech.

Taking about buyers first, real estate professionals should help them make their search quick and simple. For that reason, how agents present the properties is fundamental. The objective is to convey to the clients a clear image of what they are going to find, on many occasions, using technology, such as good quality photos, plans, virtual tours, videos, physical and virtual home staging. All this work helps potential buyers to visualize themselves living in that property, to see its full potential, and to understand how that property fits (or not) in their lifestyle.

When clients have as much information as possible about a property, the buying process becomes much easier and faster, avoiding displacements, time, and effort. Today, without all this information, it is increasingly difficult to attract buyers, as they want immediate information and don’t want to waste their and the agent’s valuable time.

On the other side, if we talk about sellers, real estate professionals must give them confidence through excellent service, transparency, valuations based on big data, information, leadership, sales skills, market knowledge, and useful reports. In these reports, the information provided should include:

  • Property visits number
  • Potential buyers identified.
  • Property presence at social media and real estate portals
  • Marketing performed, such as videos, virtual tours, and virtual home staging.
  • Marketing metrics, such as scope, time spent, and visualizations number.
  • The number of buyers ready to present a formal offer
  • The number of buyers who can get a mortgage to buy it (agents can have this info through an effective scoring).

In the end, what we are communicating to the seller is if our offer suits the market. If the CRMs that real estate agents use do not provide this data, they should.

At this post, we have been talking about both clients’ new expectations, to meet them, professionals must be focused on clients’ needs when designing their strategies and business plans. Real estate agents need to evaluate and adapt their processes, using technology when necessary. For that reason, the Catalan Real Estate Agents Association created this Mapaproptech for professionals.

When professionals use PropTech, they become more productive, more connected with clients, and more aligned with market trends, while having trusted suppliers, and adapting to continue in an increasingly complex and exciting market.

Sheila Gracia

Service’s Director at the Catalan Real Estate Agents Association